My latest Forbes.com piece is a riff on Guy Kawasaki’s new book, “Enchantment.” The article includes an interview with the always fascinating Guy:

An Expose on the Secrets of Guy Kawasaki’s Success

While he doesn’t position it this way, one way to think about the book is that it lays out the secret of Guy Kawasaki’s success. It gives, as he promises in the interview, “a process to improve relations with people–to enchant them instead of sell, promote, or bludgeon them into submission.” I’ve had the privilege of interacting with Guy for a number of years now, and I can attest that he lives by the advice he offers in “Enchantment.” This helps to explain why he has more than 300,000 twitter followers and why “Enchantment” shot up into the Amazon top 25 within hours of the book’s launch.

I hope you’ll take a quick read, and also offer your nominations for what products and servies you’d put up for the Enchantment Hall of Fame, and Shame.

PS I’m inspired by Guy Kawasaki’s example to pay more attention to my twitter account, and invite you to follow me there.