Posted on Saturday, April 16, 2011
Cisco’s $400 million Flip video camera is a market leading consumer product that was deemed to be an unwanted distraction by the $40 billion enterprise networking giant—so much so that Cisco is shutting it down. Read my take at Forbes.com on how Cisco misjudged the adjacency strategy that led to this predicament, and how others can avoid the same fate.
After you read it, I’d love to hear whether you think I got it right. Was Cisco’s consumer foray really a flop? Was Cisco wise to exit the Flip business?