• Praise for “Billion-Dollar Lessons”

    Carroll and Mui have provided an opportunity to learn from the major mistakes of others, and in doing so they make an important contribution to protecting shareholder value. It is a must read. — Jack M Greenberg, chairman, Western Union and former CEO, McDonalds

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    Overview of the Devil's Advocate Group (PDF) Seven Ways to Fail Big from Sept 2008 HBR Perfecting the Art of the Deal Beyond Fear and Greed Free Chapters from Billion-Dollar Lessons Audio Excerpts of Select Stories and Key Ideas from Billion-Dollar Lessons
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