Posted on Tuesday, January 29, 2013
My last few Forbes columns mark the first time I’ve written about markets sized in the trillions. I thought you might find them interesting.
They’re part of a series on the Google driverless car. Instead of focusing on the gee-whiz aspects, as most reports have done, I explore the potential for millions of lives saved and trillions of dollars in car-related revenue thrown up for grabs.
I’d love to get your comments. Please post them directly at Forbes or drop me a note.
This series draws from research for “The New Killer Apps: This Time, Incumbents Can Beat Startups,” a forthcoming book coauthored with Paul B. Carroll. To learn more, visit the book’s Facebook page.