• Praise for “Billion-Dollar Lessons”

    A fascinating compendium of well-researched corporate screw-ups and how to avoid, learn from, and mitigate against them. — Gordon Bell, Principal Researcher, Microsoft Research

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    Overview of the Devil's Advocate Group (PDF) Seven Ways to Fail Big from Sept 2008 HBR Perfecting the Art of the Deal Beyond Fear and Greed Free Chapters from Billion-Dollar Lessons Audio Excerpts of Select Stories and Key Ideas from Billion-Dollar Lessons
    • Free Audio Excerpts of “Billion-Dollar Lessons”

    Buy the AudioBookWe love the printed word. But, in this age of iPods, there are times when an audiobook is called for–especially when read by a brilliant narrator.

    Thanks to the folks at Brilliance Audio, here’s a broad sampling of select stories and key concepts from Billion-Dollar Lessons, as read by Jim Bond:

    Learning from Failure

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    Quaker Oats Company

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    Spiegel Inc.

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    Eastman Kodak Company

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    Avon Products Incorporated

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    Iridium

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    Why Bad Strategies Happen to Good People

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    The Devil’s Advocate

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    The Safety Net

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    Epilogue

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