We help clients ignite innovation initiatives to capture strategic opportunities at the intersection of business and technology, while avoiding the pitfalls. We ensure that these initiatives fit within a comprehensive innovation portfolio that fits with the strategic context of the organization.
We’ve worked with hundreds innovation efforts and researched thousands more and found that the distinction between companies that succeed at strategic innovation and those that don’t boil down to six words. The successful ones think big, start small, and learn fast. The failures do not.
By “think big,” we mean that we help our clients consider the full range of possible futures. We make sure they understand the emerging technology context, rather than assume that their current assumptions are right. We help them explore their doomsday scenarios, including how new developments might drive them out of business. And, rather than just looking for incrementally faster, better or cheaper products, we dare them to dream big. Successful innovators are willing to start from a clean sheet of paper to pursue “killer apps”—new products that might rewrite the rules of a category or entire industries.
We help our clients “start small” after thinking big. Rather than jumping on the bandwagon for one potentially big product, we help them break the idea down into smaller pieces for testing. Successful innovators don’t allow themselves to make decisions solely on intuition, or allow themselves to lock in on financial projections based on wishful thinking. They defer important decisions until they have real data.
We help our clients “learn fast” by taking a scientific approach to innovation. Successful innovators take the attitude that a demo is worth more than thousands of pages of business plans. They conduct extensive, inexpensive prototyping before they even get to the pilot phase—let alone the big rollout—so they can gather comprehensive information and quickly analyze both what’s working and what isn’t. They also don’t fall in love with their own ideas. We help our clients develop the institutional discipline to keep on asking the tough questions and are ready to set aside or alter projects based on what they learn, not what they hope.