Chunka Mui is the managing director of the Devil’s Advocate Group, a consulting group that helps organizations stress test their innovation strategies. He is also the co-author of two important books on business strategy. He lectures widely, and he has spent more than two decades as a consultant on strategy and innovation.
Chunka’s first book, Unleashing the Killer App: Digital Strategies for Market Dominance (Harvard Business School Press, 1998), was a widely acclaimed best seller. In 2005, The Wall Street Journal named it one of the five best books on business and the Internet. His second book, Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years (Portfolio, 2008), was recognized by Inc. and numerous other publications as one of the best business books of 2008. Chunka has published articles in numerous magazines and journals, including Harvard Business Review, Chief Executive, Directors and Boards, and Technology Review. Chunka also writes the Devil’s Advocate blog at Forbes.com.
In addition to leading the Devil’s Advocate Group, Chunka is on the technology advisory board of Morningstar, Inc. and the board of directors of Viewpoints Research Institute. Chunka was previously a managing partner and chief innovation officer at Diamond Management and Technology Consultants (now PWC Diamond Advisory Services). Prior to Diamond, he cofounded and directed Vanguard, an emerging technology research program (now TTI Vanguard).