Chunka Mui is the managing director of the Devil’s Advocate Group. He is also the co-author of three important books on business strategy. He lectures widely, and he has spent more than two decades as a consultant on strategy and innovation.
Chunka’s latest book is The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups, coauthored with Paul B. Carroll. Kirkus Reviews awarded The New Killer Apps a coveted Kirkus Star for Exceptional Merit and named it a Kirkus’ Indie Books of the Month Selection.
Chunka is also coauthor of two other books and numerous articles. His first book, Unleashing the Killer App: Digital Strategies for Market Dominance(Harvard Business School Press, 1998), was a widely acclaimed best seller. In 2005, The Wall Street Journal named it one of the five best books on business and the Internet. His second book, Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years(Portfolio, 2008), was named the best business book of 2008 by The Globe and Mail. Inc. also recognized it as one of the best books of 2008.
Chunka has also published articles in numerous magazines and journals, including Harvard Business Review, Chief Executive, and Directors and Boards. He is also a regular contributor at Forbes.
In addition to leading the Devil’s Advocate Group, Chunka is on the board of directors of Viewpoints Research Institute.
Chunka was previously a managing partner and chief innovation officer at Diamond Management and Technology Consultants (now part of PWC Advisory Services). Prior to Diamond, he cofounded and directed Vanguard (now TTI Vanguard), an emerging technology research program at CSC Index, where he was a vice president. Chunka started his professional career at Andersen Consulting, the precursor of Accenture. At Andersen Consulting, Chunka was a member of the firm’s world headquarters Artificial Intelligence group and a founding member of the Center for Strategic Technology Research, which became Accenture Labs.